“Crossover cinema is used to encapsulate an emerging form of cinema that crosses cultural borders at the stage of conceptualization and production and hence manifests a hybrid cinematic grammar at the textual level, as well as crossing over in terms of its distribution and reception” (Khorana, 2013).
With crossover cinema the film industry has the potential to break down cultural barriers along with reach and appeal to a wider and more mixed audience. An example of a crossover film is Gurinder Chadha’s ‘Bend it Like Beckham’.
This film is an English language yet Indian based filmmaker movie where you have a mix of Indian and English culture in the one movie, showing the viewers potential issues that both cultures may face.
Crossover cinema has the potential to shine light on cultural issues, theme and beliefs to audiences all over the globe. According to (Rees, 2016), “Chadha claims that Indian girls who play football now face less cultural opposition from their families, and unabashedly attributes this development to the film’s influence.”
Although limitations can be present among different audiences regarding learning through crossover cinema, due to potentially not having any prior knowledge about the certain culture that the film is portraying as well as that the film may just be showing one side of a story, which then could leave viewers forming a particular opinion about a certain culture.
Personally I find these types of movies intriguing and rather clever in the way that they combine two cultures into one film.
Khorana, S. (2016). Crossover cinema: a conceptual and genealogical overview. [online] Ro.uow.edu.au. Available at: http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2020&context=lhapapers [Accessed 6 Sep. 2016].
YouTube. (2016). Bend it Like Beckham Trailer. [online] Available at: https://www.youtube.com/watch?v=XsmbObwStSQ [Accessed 6 Sep. 2016].
Rees, J. (2016). Gurinder Chadha interview: why Bend It Like Beckham still matters. [online] Telegraph.co.uk. Available at: http://www.telegraph.co.uk/culture/theatre/theatre-features/11684920/Gurinder-Chadha-interview-why-Bend-It-Like-Beckham-still-matters.html [Accessed 6 Sep. 2016].