“Globalisation refers to an international community influenced by technological development and economic, political, and military interests. It is characterised by a worldwide increase in interdependence, interactivity, interconnectedness, and the virtually instantaneous exchange of information.” (Khorana, S 2016).


Globalisation has five dimensions of cultural flows, which interconnect with each other and affect copious countries. The five dimensions are ethnoscapes-the shifting landscapes of tourists, mediascapes and ideoscapes-related landscape of images, technoscapes-global arrangement of technology, financescapes-global flow of money, raw material and stock.

Globalisation has both negative and positive effects on the world. The positives include improvement to human rights, encouragement in creativity and innovation, developing countries are able to benefit from current technology, more opportunity for people in developing countries to increase their living standards and there is a far better access to other countries culture in regards to movies, food, cuisine and clothing.

With all positives there tends to be a negative twist thrown in the midst, these consist of jobs being created in one country but with a backlash of another country losing that job or jobs, spread of fast food chains, introduced species of fauna and flora which have the potential of destroying the native ones and the loss of tradition and culture due to it beginning to mould into one.


It is obvious that globalisation assists in building relationships, connecting nations and enabling the world to have further knowledge about various cultures, but it is also evident that a particular culture can be dominant and can have the potential of having a destructive influence on others.

Khorana, S 2016 Globalisation lecture Powerpoint slides: slide 6, BCM111, University of Wollongong, viewed 6 September 2016. (2016). globalisation – Google Search. [online] Available at: [Accessed 5 Sep. 2016]. (2016). Redirect Notice. [online] Available at:,d.dGo&psig=AFQjCNFile58mTZLG6wOfV_ER0U8W0ytRA&ust=1473204271915157 [Accessed 5 Sep. 2016].


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