Media Owners

Media is everywhere and plays an enormous part in our lives. This can vary from TV, radio, the internet, listening to music and social media. These tasks tend to be a part of a daily routine for many individuals, therefore no matter what platform you use, you are exposed to the media. Whichever platform you prefer to pay attention to there are the people who are controlling the content and this can then influence the consumer to believe and form opinions on what they are viewing, hearing or reading.

The most powerful people in the media in Australia are Bruce Gordon, Rupert Murdoch, Kerry Stokes and Gina Rinehart.

Until last week I honestly had not given any real thought about who owns the media although after last week in the BCM110 class I found out who some of the ‘big guns’ are and what they own.

(, 2016)

I believe it does matter who owns the media as it has the potential to sway their audience in what to think or believe what is right or wrong or how they perceive the way things should be and even to manipulate people through media which is also known as propaganda.

Adolf Hitler was extremely clever when it came to the use of propaganda “Nazi leaders showed the world bold, new ways to use it. Through a variety of sophisticated techniques” (, 2016), that ended up somewhat justifying war and mass murder.

That alone in my opinion goes to show it does matter who owns the media as you are seeing what they want you to see and in extreme cases like Hitler, it can end up being a very powerful and threatening thing.

My instant go to platforms would be Facebook, Twitter, Google and Instagram. Kevin Sydtrom and Mike Krieger sold instagram to facebook owner Mark Zuckerberg a few years ago for “one billion dollars in cash and stock” (, 2016) although Kevin and Mike will be “working with Facebook to evolve Instagram and build the network.” (, 2016)

Now because of university I am now play with Jack Dorsey’s invention, Twitter and I am also a fanatic Googler, if I don’t know anything I am straight away on Google trying to find things, so thanks to Serge Brin and Larry Page for that one.

I like to think that these platforms don’t shape my beliefs, opinions and ideas on things but instead just open a window for me to have more or a non biased judgement on things, but hey I’m only human. (2016). State of Deception: The Power of Nazi Propaganda — United States Holocaust Memorial Museum. [online] Available at: [Accessed 28 Mar. 2016]. (2016). Infographic: Who Owns What Media In Australia?. [online] Available at: [Accessed 28 Mar. 2016]. (2016). Infographic: Who Owns What Media In Australia?. [online] Available at: [Accessed 28 Mar. 2016].


2 Comments Add yours

  1. Hey,
    Great post! I really enjoyed reading your opinion and perspective on this topic. I didn’t have much knowledge on media ownership so it was interesting to see how you compared it to Adolf Hitler. I agree with what you are saying by it does matter who owns the media as they are showing us what they want us to see. I liked how you highlighted that Instagram is now owned by facebook’s CEO Mark Zuckerberg. I think people who aren’t studying media would be completely unaware of this change. I also like how you incorporated the media interests snapshot from the lecture as it is a clear indicator on who is controlling the media in Australia. All the best on your blog!


  2. ‘Awesome work on this blog post! I completely agree with you that we should care about who owns the media and that it is a huge matter in how the media can be very persuasive in its approach about one persons’ personal point of view. I liked how you referenced Hitler’s persuasive use of propaganda as a resemblance as to what the media is doing today with current information on simple topics- and how dangerous it can be on the public. I really liked your overview of how these media platforms are continuously being ‘passed around’ from one person to another- perhaps you could talk about how this could be leading to all information becoming biased to one particular groups own individual perspectives?
    Keep up with the good work! 🙂


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